Benchmarking Business

Lead inflow

Do you have enough high-quality leads coming in?

1 2 3 4 5 6

Leads follow up

Are all leads followed up, and are conversions successful?

1 2 3 4 5 6

Conversion rate

Do you monitor the advertising-to-prospect conversion rate and cost?

1 2 3 4 5 6

Cost of acquisition

Do you track the conversion rate and cost of client acquisition?

1 2 3 4 5 6

Script training

Do you regularly conduct script training with your staff?

1 2 3 4 5 6

Organic leads

Do you generate organic (non-paid) leads for your business?

1 2 3 4 5 6

Paid advertising

Do you use paid advertising campaigns effectively?

1 2 3 4 5 6

Customer pain points

Does your team thoroughly understand customer pain points?

1 2 3 4 5 6

Centers of influence

Do you develop and contact "centres of influence" for referrals?

1 2 3 4 5 6

Customer database

Do you maintain and utilize a customer and prospect database for marketing?

1 2 3 4 5 6

Campaign success

Do you monitor the success of all marketing campaigns?

1 2 3 4 5 6

Testimonials

Do you have more than five testimonials on your website?

1 2 3 4 5 6

Target Market

Do you have a clearly defined target market?

1 2 3 4 5 6

Point of difference

Do you have a clear "point of difference" from the competition?

1 2 3 4 5 6

External Strategic Audit

Have you conducted competitor website visits and market analysis within 12 months?

1 2 3 4 5 6

Internal Strategic Audit

Have you completed an internal organizational and product audit?

1 2 3 4 5 6

SWOT Analysis

Have you developed a SWOT analysis with staff in the past year?

1 2 3 4 5 6

Vision Statement

Do you have a clear vision statement known by all staff?

1 2 3 4 5 6

Business & Marketing Plan

Have you updated your business and marketing plan within 12 months?

1 2 3 4 5 6

Exit & Succession Plan

Do you have an Exit & Succession plan?

1 2 3 4 5 6

Organisational Scorecard

Do you have a one-page business scorecard?

1 2 3 4 5 6

One Page milestones

Do you have an action plan divided by divisions and personnel?

1 2 3 4 5 6

Accountability

Have you introduced a culture of accountability with rewards and recognition?

1 2 3 4 5 6

Business owner reliance

Is your business reliant on the owner?

1 2 3 4 5 6

Growth market

Have you positioned yourself in a growth market?

1 2 3 4 5 6

Innovation

Do you continually innovate, improve or add new products?

1 2 3 4 5 6

Customer feedback

Do you monitor customer feedback and ask for suggestions?

1 2 3 4 5 6

Customer Notes

Are all customer notes centrally logged?

1 2 3 4 5 6

Access Customer records

Can your phone operators access customer records?

1 2 3 4 5 6

Regular Customer Campaigns

Do you run campaigns for existing customers?

1 2 3 4 5 6

Customer Categorisation

Can you categorize customers who bought one product but not another?

1 2 3 4 5 6

Monitor Customer Service

Do you monitor customer service performance by category and set goals?

1 2 3 4 5 6

Returned Products

Do you contact customers who returned products to understand why?

1 2 3 4 5 6

Survey Enquiries

Do you follow up with non-buying inquiries to understand why?

1 2 3 4 5 6

Product return %

Do you track product return rates on a scorecard?

1 2 3 4 5 6

Regular Customer Surveys

Do you conduct regular customer satisfaction surveys?

1 2 3 4 5 6

Lifetime value

Do you monitor the lifetime value of your customers?

1 2 3 4 5 6

Budgets

Do you have clear budgets for the organization and each business unit?

1 2 3 4 5 6

Financial statements

Do you receive a monthly P&L statement, balance sheet, and cash flow report?

1 2 3 4 5 6

Cash to Revenue

Do you track your cash flow/revenue ratio?

1 2 3 4 5 6

Accounting Systems

Is your accounting system efficient, up-to-date, and of good quality?

1 2 3 4 5 6

Growth Funds

Do you have sufficient funds available for growth?

1 2 3 4 5 6

Working Capital

Do you monitor cash flow and know your cash situation a month ahead?

1 2 3 4 5 6

Debt Level

Do you manage company debt levels effectively?

1 2 3 4 5 6

Price Monitoring

Do you regularly get 3 quotes and monitor pricing?

1 2 3 4 5 6

Debtors

Are most debtors under 60 days, and do you follow up regularly?

1 2 3 4 5 6

Creditors

Do you pay creditors on time and manage payments efficiently?

1 2 3 4 5 6

Stock control

Do you have effective stock control measures to minimize waste?

1 2 3 4 5 6

Recruitment Policies

Do you recruit staff based on job competency matching (e.g., recruitment tests)?

1 2 3 4 5 6

Job Descriptions

Does each staff member have a job description?

1 2 3 4 5 6

Weekly Goals

Are weekly goals set and performance reviewed regularly for all employees?

1 2 3 4 5 6

Motivated Staff

Is your staff motivated, and is morale high?

1 2 3 4 5 6

Staff Accountability

Are your staff held accountable for achieving set goals?

1 2 3 4 5 6

Regular Communication

Do you hold regular company communication meetings, like weekly staff meetings?

1 2 3 4 5 6

Performance Appraisals

Do you conduct annual or bi-annual performance appraisals?

1 2 3 4 5 6

Employee Social Functions

Do you organize staff activities and social functions?

1 2 3 4 5 6

Employee Training & Workshops

Do you conduct regular or at least annual team-building events?

1 2 3 4 5 6

Transparent Employee Procedures

Do you have clear and transparent employee policies and procedures?

1 2 3 4 5 6

Employment Letter

Does each employee have an employment letter and confidentiality agreement?

1 2 3 4 5 6

Employment Manual

Do you have an employee manual?

1 2 3 4 5 6

Policies & Procedures

Do you maintain a policies and procedures manual?

1 2 3 4 5 6

Quality Assurance Plan

Do you have a QA plan if needed?

1 2 3 4 5 6

OH&S Plan

Do you have an OH&S plan if needed?

1 2 3 4 5 6

Employee log

Do you log employee non-performance and issue written warnings?

1 2 3 4 5 6

Accountability Systems

Do you have control over your staff?

1 2 3 4 5 6

Environmental Plan

Do you have an environmental plan?

1 2 3 4 5 6

Tax and employee

Are you fully compliant with tax and employee obligations?

1 2 3 4 5 6

Government Grants

Do you comply with all government mandates, licenses, and requirements?

1 2 3 4 5 6

Revenue growth

Do you have a clear plan on how to increase revenue and grow your business?

1 2 3 4 5 6

Product returns

Are your product returns at an acceptable level?

1 2 3 4 5 6

Lost control

Do you feel you have the control and accountability of your staff?

1 2 3 4 5 6

Profit

Is your profitability at an acceptable level?

1 2 3 4 5 6

Cash

Do you have enough money in the bank and cash to run the business?

1 2 3 4 5 6

Frustrated

How frustrated with the business do you feel that you want to walk away? (Note: 6 = not frustrated)

1 2 3 4 5 6

Overworked

Are you working the number of hours you want for lifestyle and less than 50 hours a week?

1 2 3 4 5 6

Next level

Are you clear on how to take your business to the next level?

1 2 3 4 5 6

Stress

Do you feel calm, in control and not stressed?

1 2 3 4 5 6

Poor pay

Are you paying yourself enough in wages?

1 2 3 4 5 6

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